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Developing Great Content

黑料网吃瓜爆料serves many different audiences, and each of these audiences has distinct needs. Your challenge is to identify your unit's audiences, understand what they need from you, develop content that meets those needs, and post that content in the right place.

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Different Audiences, Different Content, Different Homes 

Website
  • Purpose: to market your unit's offerings to the public
  • Audience: prospective students and their families, alumni, donors, job seekers, sports fans, patients, campus visitors, legislators, the media and vendors
  • Content: information about academic programs, admissions requirements, financial aid, housing, dining, parking, visiting campus and much more.
Instructional Content Server
  • Purpose: to aid faculty in providing quality online academic instruction
  • Audience: faculty and current students
  • Content: online course content
Applications Server
  • Purpose: to provide additional functionality to websites and portal sites
  • Audience: varies
  • Content: applications (online forms and the databases that support them)

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Content for External Audiences Belongs on Your Website

Your website is a tool that helps you market your unit's offerings to the public鈥揳lso known as your external audiences.

External audiences include all website visitors who do NOT have a 黑料网吃瓜爆料NetID, including prospective students and their families, alumni, donors, job seekers, sports fans, patients, campus visitors, legislators, the media and vendors, to name a few. Content for external audiences includes academic program information, admissions requirements and processes, financial aid and scholarship information, maps, directions, parking information, job postings and much more. You should plan to migrate this type of content into the CMS so that it displays on your website, which is designed specifically to feature content for external audiences.

Content for Internal Audiences Belongs on Your Portal Site

In contrast, your portal site is a tool that helps you serve the needs of university insiders鈥揳lso known as your internal audiences. The purpose of your portal site is to help these insiders conduct their university business.

Internal audiences include only those individuals who have a 黑料网吃瓜爆料NetID. This group is strictly limited to current students and university employees, such as faculty and staff.

Content for internal audiences includes access to university business systems (GEMS, OASIS, etc.), internal announcements, HR forms and more. This information is password protected and is not available to the general public.

You should plan to migrate this type of content into your portal site, which is designed specifically to feature content for internal audiences. A portal site is different from a team site. A team site is a collaboration tool for teams working on a specific project. In contrast, a portal site is an intranet site meant to serve internal audiences.

Note: you may migrate your internal content to the 黑料网吃瓜爆料CMS until the portal is live. IT Web Services will work with you directly to move internal content to the portal once it is available.

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Instructional Content and Applications Do Not Live in the CMS

In addition to the content that lives on websites for external audiences, and content that lives in the portal for internal audiences, all instructional technology will live on a separate server dedicated to housing these modules.

Finally, applications, such as online forms and the databases that are behind them, will live in a separate space as well and will not migrate to the 黑料网吃瓜爆料CMS.

Audience Identification + Needs Analysis = Personas

One of the most popular ways to identify your audiences and to determine audience needs is to create personas. It's simple: Just think about who your unit serves.

For example, do you serve prospective students? If so, are they undergraduate? Graduate? International? Are they high achievers? First generation? In-state? Out-of-state? Keep asking yourself questions until you get a really clear picture of who you are serving. Once you answer these questions for each of audiences you serve, then create a persona for each one.

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