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Mix of reviews on a graphic and man hand raised up

Why Թϱresearchers say fake online reviews still fool consumers

The research investigates a key question: Are consumers naturally skeptical of online reviews or do they tend to believe them? The answer stems from what psychologists call a “truth bias.”

June 9, 2025Research and Innovation

The successful partnership between the ԹϱMuma College of Business and Tampa Bay Wave is helping establish the region as a thriving hub for financial technology – attracting startup founders from across the nation who have generated millions in revenue while creating hundreds of jobs.

May 21, 2025Community Partnerships

Թϱ: A Preeminent Research University

Behind the horns: Meet the Թϱstudents who were Rocky D. Bull

For years, they hid in plain sight, lifting spirits and energizing crowds as the university’s beloved mascot, Rocky D. Bull. Now that they’ve graduated, three Rockys are allowed to take off the mask and share what it’s really like to be the face of USF.

May 12, 2025Student Success, ԹϱAthletics

Թϱ: A Preeminent Research University

Թϱalumni drive AI classroom innovation with virtual assistants for K-12 teachers

With support from Թϱalumni, a Թϱgraduate is revolutionizing education through her company that uses artificial intelligence to create personalized learning experiences for students.

April 9, 2025Community Partnerships, Cyber/AI, Student Success

Birds Eye view of an office space filled with workers at their computer

How employee cohorts influence newcomer retention, especially among Gen Z

Job hunting is contagious, according to a new study led by USF. When a workplace cohort starts looking for new opportunities, newcomers often follow suit.

April 9, 2025Research and Innovation

Student crosses stage at Թϱcommencement

U.S. News & World Report ranks Թϱa national leader for dozens of graduate programs

The Թϱ has 31 graduate programs ranked in the top 100 nationally by U.S. News & World Report, including 15 in the top 50 and five in the top 25. With standout programs such as industrial-organizational psychology, criminology and rehabilitation counseling, Թϱcontinues to rise as a leader in graduate education and research excellence.

April 8, 2025Student Success, University News

As tax season heats up, ԹϱAccounting Professor Mike Sinclair breaks down why filing taxes is essential – and debunks common myths and costly mistakes to avoid.

April 7, 2025Research and Innovation

Nearly two dozen students received their certificates of completion for the ԹϱBrewing Arts program. It’s a collaboration between the College of Arts and Sciences, Muma College of Business and local and national breweries.

April 4, 2025Community Partnerships, Student Success

Թϱ: A Preeminent Research University

From classroom to kickoff: How USF’s partnership with the Tampa Bay Buccaneers is boosting career readiness

Through a dynamic partnership between the Թϱ and the Tampa Bay Buccaneers, students in USF’s Vinik Sport & Entertainment Management Program gain hands-on experience with an NFL franchise. Opportunities include fellowships, mentorships, marketing presentations and networking events with industry executives.

March 31, 2025Community Partnerships, Student Success

Graphic shows a hub and spoke wheel demonstrating the ԹϱCollege of Artificial Intelligence, Cybersecurity and Computing

Bellini College of Artificial Intelligence, Cybersecurity and Computing will foster USF-wide collaborations

USF’s Bellini College is set to revolutionize education by producing job-ready professionals in artificial intelligence, cybersecurity and computing. By integrating AI across disciplines in all Թϱcolleges, this forward-thinking initiative will equip graduates with cutting-edge skills to thrive in the 21st-century workforce.

March 3, 2025Cyber/AI, Research and Innovation

Students standing with their poster boards

From classroom to discovery:Թϱstudents make waves with transformative research

Թϱ students showcased their research at one of the largest multidisciplinary research conferences in the country.

February 14, 2025Community Partnerships, Cyber/AI, Research and Innovation, Student Success

Թϱwomen's lacrosse game

Թϱwomen’s lacrosse makes historic debut with student-athletes studying to become lawyers, chemists and more

Թϱwomen’s lacrosse dominated its debut game in front of more than 2,000 fans at Corbett Stadium. As the inaugural team, the players are well aware that they will forever be a part of Թϱhistory and are working tirelessness to ensure their legacy extends beyond the field.

February 10, 2025ԹϱAthletics, University News

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Learn more about USF's journey to Preeminence by viewing Newsroom articles from past years.