Specialize in marketing and analytics
The Master of Science in Marketing is a 30-32 credit hour specialized graduate degree. For the professional currently employed in marketing, it offers the opportunity to enhance overall knowledge, skills, and abilities. Students can choose an area of emphasis in marketing analytics, or digital marketing and brand management.
View BrochureThe MS in Marketing is designed for individuals who:
- Want a specialized, research-oriented marketing degree,
- Want to prepare themselves for leadership in the discipline,
- Want to prepare themselves for more technical careers in marketing, marketing communications, or marketing metrics,
- Want to meet minimum qualifications for teaching at SACS and/or AACSB accredited institutions.
Students with no academic preparation in business must complete foundation coursework in marketing. This requirement can be met by completion of MAR 6815 Marketing Management.
Jackson Beers (Class of 2021)
Client Service Analyst, Information Resources Inc.
On-site at Refresco in Tampa, FL, USA
鈥淗aving also completed my undergraduate studies at USF, my time in the Masters of Marketing Program stands out as the underlying foundation for my career. Pivoting towards graduate school allowed me to explore areas of the marketing realm that I truly believe I would have never been exposed to. Coursework focusing on more technical elements of marketing allowed me to delve into the market research industry with confidence in my abilities. All in all, my time in this program pushed me towards actualizing my interests and finding a position I look forward to growing in. I am thankful for the dedication of the program鈥檚 staff and look forward to opportunities in the future to give back to USF.鈥�
Briana Cervantes (Class of 2020)
Marketing Manager, Z-School LLC, FL, USA
"Being a psychology major I never thought I would be pursuing a business graduate degree, but a lot of what I learned in the MS Marketing program related to my psychology major especially when it came to understanding your target audience and brand management. The program鈥檚 coursework consists of 'real world' marketing projects and many classes have guest speakers from big companies that come in to speak on current trends, challenges, and practices. While the coursework did prepare me for a career in marketing, the faculty played a big role in helping me achieve my goals not just inside the classroom, but in my professional life as well. The faculty truly care about your goals and will help students in any way they can. This program gave me the skills I needed along with a supportive network that helped me start my career in marketing."
Jadrien Musharbash (Class of 2020)
E-Commerce Brand Manager, Lafeber Company
"The MS in Marketing at the 黑料网吃瓜爆料 has been an exceptionally positive experience. Coursework, ranging from case studies to group projects, challenged me to view marketing from a real-world perspective. Small class sizes fostered engaging topics and conversations between student and professor that were relevant to the marketing industry. I grew close relationships with my professors, and overall, the program provided me with the skillset needed to jumpstart my career in the marketing field."
Advisory Board
Elizabeth Johnson, Cofounder and CEO, Pathformance
As the CEO of Pathformance, Elizabeth Johnson is responsible for leading the company, which is focused on the data technology, ad-tech, and measurement industry. Johnson has more than 20 years鈥� experience driving sales growth in the CPG and technology industries. Johnson most recently served as vice president of digital marketing for Retailigence Corporation, but her experience includes marketing roles with JL Buchanan, SetSight, Hershey and AC Nielsen/Spectra Marketing. Johnson is passionate about all things CPG, retail, ad-tech, and digital marketing. Johnson earned a bachelor鈥檚 degree in marketing from the University of Wisconsin and is a Certified Professional Strategic Advisor.
Doug Pace, Founder and CEO, Stonehill Innovation
Doug Pace is the CEO of Stonehill Innovation. The company has been recognized by the United States Chamber of Commerce as Emerging Business of the Year, CIO Review Magazine 20 Most Promising Performance Management Provider, and by Great Agencies