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Nicole Hess

Assistant Professor
hessn1@usf.edu 
Campus: Sarasota-Manatee
Room: C214-D
Phone: 941-359-4439

Nicole J. Hess is an assistant professor at the School of Marketing and Innovation at the 黑料网吃瓜爆料's Muma College of Business (PhD, University of Passau, Germany). Prior to joining the faculty at USF, she was a postdoctoral researcher at Ludwig-Maximilians-University, Germany.

Her research interests are at the convergence of technology and consumer-based strategy. She investigates the impact of innovative technologies, such as human-enhancement technologies, AI, and service robots, on consumer responses and consumer-based marketing strategies in both digital and physical environments, particularly within service and retail contexts. Additionally, her research aims to provide insights into consumer well-being, transformative consumer research and transformative service research, highlighting the broader implications of innovative technologies.

She has published in the Journal of Retailing and has presented her research at numerous highly competitive international conferences including the Association for Consumer Research (ACR), Frontiers in Services, the American Marketing Association (AMA) Conference, and EMAC. She is an active member of the marketing community and has been appointed to the editorial review board of the Journal of Business Research as well as the editorial review board of the Journal of Public Policy & Marketing.