Faculty/Staff
Timothy B. Heath
Professor, Interim Associate Dean for Research and Professional Programs
timothyheath@usf.edu
Room: BSN 3225
Phone: (813) 974-6224
Timothy B. Heath is interim associate dean of research and professional programs in the Muma College of Business, while serving as professor and Muma Fellow in the School of Marketing and Innovation. His research investigates issues in branding, persuasion, and innovation.
He publishes in the field's best journals including the Journal of Marketing and Journal of Consumer Research, and reviews for numerous publications while serving on the editorial review boards of the Journal of Marketing and Journal of Consumer Research. Professor Heath received a 2018 Outstanding Area Editor Award from the Journal of Marketing, and in 2019 was a Fulbright Scholar (Vienna University of Economics and Business) and received an Outstanding Faculty Award from USF. Heath has also served on the faculties of the University of Pittsburgh, Miami University, ESSEC Business School, and HEC Paris, and also served as a visiting professor at the University of Notre Dame where he won the MBA program's Outstanding Teacher of the Year award. He also serves as an expert witness on legal cases involving deceptive advertising.
He earned aPhD in Business Administration at the University of Iowa and bachelor's degrees in psychology and sociology from Northern Illinois University.