Faculty/Staff
Nathaniel Hartmann
Associate Professor
hartmannn@usf.edu
Campus: Sarasota-Manatee
Room: C234
Phone: 941-359-4339
Nathan Hartmann is an associate professor and research fellow in the School of Marketing and Innovation and serves as a senior researcher for the newly created Center for Marketing and Sales Innovation. At the undergraduate level, he teaches Basic Marketing and Professional Selling. At the graduate level, he teaches Marketing Management and Brand Management. He has taught courses on both the Sarasota-Manatee and Tampa campuses, and has taught classes in different formats (in-person only, online only (synchronous and asynchronous), hybrid and different programs.
Much of his research focuses on improving sales force effectiveness. He collaborates with companies to examine issues regarding salesperson performance, turnover, compensation, training, use of technology and virtual selling, among others. He is also interested in customer-related outcomes (i.e., satisfaction, loyalty, profits), and sales manager activities and outcomes. His other research interests include various topics in marketing strategy, innovation and entrepreneurship.
His research has appeared in the Journal of Marketing, the Journal of the Academy of Marketing Science, Organizational Behavior and Human Decision Processes, Journal of Service Research, Journal of Product Innovation Management and the Journal of Personal Selling and Sales Management<